Cragar Brand Licensing
Cragar, since 1930, and Cragar Wheels, since 1964, epitomize America's fascination for and love affair with the automobile. Today, tens of millions of vehicles are equipped with Cragar wheels. The Cragar brand enjoys a very strong emotional bond with the consumer and is widely recognized by people everywhere. Among automotive enthusiasts, awareness of the Cragar brand runs almost 98%. From a consumer perspective, the Cragar brand embodies beauty, performance, craftsmanship and quality. In fact, amongst those people who have purchased Cragar wheels, at least 67% say they would likely purchase Cragar accessories, chrome products, exhaust products, headers, appearance chemicals and high-performance products.

What is trademark licensing?
Trademark licensing is a process whereby a company that owns a trademark (or group of trademarks) allows another company to use the owner's trademarks on the second company's products. A perfect example is the Johnny Lightning Cragar series of vehicle replicas for which Cragar has licensed Playing Mantis (Johnny Lightning) the rights to produce and sell die-cast vehicle replicas equipped with Cragar wheels and displaying the Cragar logo.

Why is Cragar licensing its brand?
Through licensing, Cragar is able to offer its customers a broader variety of products bearing the Cragar name than it possibly could through only its internal efforts. Cragar is better able to improve the legal protection of its trademarks, and, perhaps most importantly, Cragar can ensure that only the highest-quality products - products consumers can trust - carry its famous trademarks.

Are you interested in becoming a Cragar licensee?
Cragar, through its exclusive trademark licensing agent, Cragar Industries, Inc., is constantly on the lookout for persons or companies interested in becoming a licensee. In order to be considered, you must demonstrate the quality of your products, your ability to market your product, and the fit of your product with the Cragar brand. Becoming a licensee also requires a finncial commitment that includes a royalty based on a percentage of net sales and a minimum annual royalty guarantee. General liability insurance is also required. Interested? Please contact us for more information.

Utilize the Cragar brand to bring added marketing muscle to your products Having propelled itself into prominence in the 1960s, the Cragar brand has retained in the minds of consumers, all the fond memories of the muscle car era. Beyond the obvious appeals - beauty, speed, performance, chrome and the like - there are also emotional draws - fun, good times, adventure, youth, and the escape from day-to-day drudgery. The Cragar brand has proven time and time again to be extremely extendable, having been used successfully on a wide array of products, appearance chemicals, to manifolds, superchargers, headers, and exhaust systems, to name only a few. Your products, coupled with one of the oldest, most visible and valuable high-performance brands, could be your formula for success. Contact us for more information.